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SEO strategist, Stephanie O'Keefe holding magnifying glass while looking through SEO papers
SEO

What is search intent?

What is search intent? Picture this: you’ve spent hours crafting a website that strategically maps the client journey. Your design is on point, your copy converts, and you’ve sprinkled keywords throughout everything like a pro. And yet…it’s still crickets when it comes to traffic. Why does that happen? Because it’s not enough to just use […]
laptop at home on bed while working on website crawling and indexing
SEO

Everything You Need to Know About Website Crawling, Website Indexing, and Website Ranking

If you’ve ever tried to tackle your website’s SEO, you might’ve felt like you’re trying to hit a moving target in the dark. One day you’re seeing results, and the next you’re buried on page seven wondering, “What did I even do right in the first place—and how do I do more of it?” or […]
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