Ever wondered how to turn your WordPress site into a fully fledged marketplace where you can sell your products online? You’re not alone! We have clients ask all the time about the best tools to sell products online through WordPress.
Whether you’re launching your first product or looking to scale up, the right tools can make all the difference. In this post, we’re diving into a lineup of our favorite and most frequently used tools to sell products on WordPress.
We’ll explore each option and give you the pros and cons of how to sell on WordPress using them.. So, let’s break down your options and find the perfect fit for you!
Your guide to how to sell on WordPress
Already got a WordPress site or have one in the works? Perfect. All of our best practices and advice assume you’re either polishing up your existing site or you’re in the process of setting one up.
That’s because WordPress is truly the best for nailing SEO and truly custom websites that will introduce ideal clients to your business and get them ready to hit the “buy” button.
Plus, WordPress allows you to choose your own hosting provider…and the choice you make will play a huge role in your site’s performance—from how fast your pages load to how smoothly your site functions. (Here’s a bit more on how choosing the right host can boost your site’s functionality.)
Whether you’re fine-tuning your current setup or starting from scratch, getting these factors right before using tools to sell products on WordPress lays some serious groundwork for e-commerce success.
Top Tools to Sell Products on WordPress
OK, now let’s dive into the nitty-gritty of the best tools to sell products online. From sleek checkout solutions like ThriveCart to all-in-one platforms like FG Funnels, we’ll review each option that has proven effective for our clients.
WooCommerce
WooCommerce is a wonderful option if you’re wanting something uber-custom. While it takes the most time to set up, it can be crafted to truly fit your needs—and it’s great for both physical and digital products. The one downside is that many of our clients don’t love the cart process, which can feel a bit outdated and clunky if you don’t integrate additional cart plugins.
ThriveCart
ThriveCart has some truly wonderful funnel and cart options that you can embed into your WordPress site. The cart is modern and gives you plenty of options to integrate order bumps into your cart flow (which is perfect if you’re selling digital products!) While you technically can sell physical items on ThriveCart, it’s not the best for that (and I’d recommend choosing WooCommerce or Shopify if physical items are your bread and butter.) Bonus—ThriveCart is amazing for affiliate payouts if you do partnerships, bundles, or affiliate sales!
ThriveCart Pros and Cons
FG Funnels
If you’re selling courses and/or digital products, then FG Funnels / GoHighLevel is a fabulous all-in-one option. If you want to host your sales funnels, membership, email, CRM, and sales all in one place—this is the one for you!
Shopify Starter
If you only have a few products to sell, then Shopify Starter might be the best option for you. You can embed buy buttons into your WordPress website without having to set up a full-blown Shopify store (but you still get to take advantage of Shopify’s robust checkout process.) As your shop grows, you can always upgrade to the full plan if you need a dedicated full shop.
Membership.io
If you’re focusing on memberships or subscription-based products, Membership.io could be a solid choice. This platform is designed to integrate seamlessly with your WordPress site, allowing you to manage memberships, subscriptions, and recurring payments directly. It’s an excellent option for content creators, educators, and service providers looking to build a community or offer exclusive content.
Ready to Elevate Your Online Store with the Right Tools?
Navigating the world of e-commerce can be tricky, but choosing the right platform for your WordPress website doesn’t have to be. Whether you’re dabbling in direct sales or cultivating a community, there are tools to sell products on WordPress that will work for you!
If you’re feeling overwhelmed by the options, how to sell on WordPress, or need a hand integrating these tools into your website, we’re here to help. Contact us today to explore how we can elevate your website with the perfect e-commerce solution!
