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WooCommerce vs. Shopify: A Comprehensive Comparison

Whether you’re starting a new online store or looking to expand your existing one, choosing the right platform to sell your products and services online can be an overwhelming task. 

Today, we’re diving into the world of e-commerce platforms! Two of the top contenders on the market are WooCommerce and Shopify, so let’s compare them side by side. While you can use either one to get an online store up and running, there’s quite a bit of difference between these two platforms regarding setup, ease of use, customization, costs, and long-term maintenance.

They’re both excellent services, but – you guessed it – knowing which one is right for you involves taking an honest look at your individual brand and overall goals. So, grab your favorite beverage, sit back, and let’s dive in!


What is WooCommerce?

WooCommerce is an open-source e-commerce plugin for WordPress. That means you’ll have access to a vast array of themes, plugins, and extensions to customize your online store to your specific needs. However, all that flexibility comes with a steeper learning curve and requires more hands-on management. 


What is Shopify?

Shopify is an all-in-one hosted e-commerce platform that allows you to create and manage an online store with minimal technical expertise. You can choose from a variety of templates and apps to customize your store, but it’s not *quite* as customizable as WooCommerce. On the upside, you get a more user-friendly interface, quicker setup, and lots of hands-on support. 


Similarities between WooCommerce vs. Shopify

Here are a few things these platforms have in common:

  • You can sell digital and physical products
  • Build your store from a wide range of available themes and templates
  • Set up multiple payment gateways, shipping options, and tax calculation
  • Choose from apps and plugins to help enhance your store’s functionality
  • SEO tools and marketing features to help you reach your target audience


WooCommerce vs. Shopify: The Differences

While you can build an online store with either of these platforms, they’re completely different experiences to set up and manage. 

Shopify is the better choice for business owners who want an all-in-one solution that’s easier to set up and maintain, but WooCommerce is better suited to business owners who want more customization and functionality built into their site and already have some level of technical know-how or are willing to invest time in learning the ropes or money in hiring expert help.



WooCommerce requires a bit more tech skill since you’ll need to find your own web hosting service, buy a security certificate, and figure out which plugins you need. If you’re willing to dig in, there’s no shortage of resources out there to help you DIY…or you could hire a web developer to help you get set up!

Shopify is known for its user-friendly interface, making it easy for even total beginners to set up and manage their online stores. Since there are plenty of templates and a built-in drag-and-drop builder, you won’t need any technical expertise to get started. Plus, since Shopify is all-in-one, you won’t have to worry about security certificates, hosting, or back-ups (that’s all part of your monthly fee). That makes things far more hands-off after you’ve initially set up a store.

If you’re thinking Shopify sounds super-easy, hold the phone! It’s also fairly common for people who DIY a Shopify store to make mistakes that hurt the overall SEO optimization and result in slower site speeds than they would have gotten if they’d used a Shopify developer.


Setup Time

With Shopify, you can get an online store up and running in a matter of hours, thanks to the straightforward setup process, guided tutorials, and pre-made templates. If your priority is being able to sell your products and services as quickly as possible, then Shopify is a great way to get things off the ground ASAP.

Because WooCommerce offers more customization options, it can take quite a bit longer to set up, especially if you’re new to WordPress or you need to find the right designer or developer to work with. That said, once everything is set up, you’re much more likely to end up with the online store of your dreams. 



Both WooCommerce and Shopify start you off with built-in templates, with the option to install third-party themes (though it’s much easier to find reliable third-party templates for WooCommerce). 

Once you’ve decided on a theme, it’s slightly easier to make modifications in Shopify since there’s already a built-in drag-and-drop builder. With WooCommerce, you’ll need to know code or install Beaver Builder for drag-and-drop editing. 

The real beauty of WooCommerce is that you can adjust the tech stack behind the scenes to be as simple or as complicated as you want it to be for the functionality you’d like. Now, the thought of all that customization might either be exciting or headache-inducing, depending on what you have in mind for your online store! You’ll definitely want to set aside time to learn the ins and outs of WordPress customization or hire a developer to do it for you.

If you don’t have your heart set on a specific store design or functionality, then Shopify’s themes and drag-and-drop editor could work well for you. Keep in mind that you might still need to hire a developer for Shopify if you’d like more complex customizations. 



Even though most of your energy is probably focused on store setup, you should think about the ongoing maintenance after launch day. 

Shopify’s maintenance is relatively hassle-free. As a hosted platform, Shopify takes care of software updates, security, and hosting management. Basically, you can focus on other aspects of your business and let Shopify handle the technicalities.

WooCommerce, being a self-hosted solution, requires more hands-on maintenance. You’ll need to manage updates, security, and hosting on your own or hire someone else to do it for you. 

Even though this is more up-front effort, it gives you more control over your store’s performance and security. That’s a big deal when it comes to site speed and loading times, which in turn affect your SEO.


Growth Plans

Before you choose between WooCommerce and Shopify, think about the next one, three, or five years for your business!

With WooCommerce, it’s easier to add your store to an existing WordPress website…or expand your store into a fully-featured custom website and blog later on down the road. However, you might eventually need to do your own work to switch up hosting or plugins, depending on how many products you have available and the traffic your site receives.

Shopify makes it simple to add more team members or features; it’s just a matter of moving up to the next plan tier. You can always add on a blog, but it won’t have the same functionality or SEO capability as a WordPress website and blog. 



Shopify operates on a monthly subscription model, with plans starting at $29 monthly for the basic package. That includes hosting, an SSL certificate, and basic store-building features. As your business grows, you may need to upgrade to a higher plan to access advanced features and lower transaction fees for $105 or $399 per month.

WooCommerce, on the other hand, is a free plugin for WordPress. However, you’ll need to factor in costs for web hosting, an SSL certificate, and premium plugins or themes. While 

WooCommerce can be more cost-effective, especially for smaller businesses, it’s essential to consider these additional expenses when deciding.


A note about credit card fees

Since you’re setting up an online store, it’s worth factoring in these fees when considering the overall costs associated with WooCommerce vs. Shopify.

Both platforms charge 2.9% plus $.30 for each online transaction. The most significant difference is that Shopify charges an additional 2% per transaction unless you use their native payment processing service.


WooCommerce vs. Shopify: Which one is best for me?

Ultimately, the choice between Shopify and WooCommerce depends on your business needs, technical skills, and budget. If you’re looking for a hassle-free, user-friendly platform with minimal setup time and hands-off maintenance, Shopify might be the better choice. However, if you’re after maximum customization, cost-effectiveness, and already have experience with WordPress, WooCommerce could be the perfect fit for your business.

Whichever platform you choose, know that both Shopify and WooCommerce have proven to be successful for numerous small businesses. It’s all about finding the one that aligns with your vision and goals, then making your e-commerce dreams a reality. Happy selling!

Need help setting up an online store for your website? I can help you with that! Book a consultation now

Steph O'Keefe, SEO strategist and WordPress designer sitting at desk wearing a white shirt in Raleigh, NC.

I'm Steph!

I'm the Founder and creative Director behind Southern Creative, a.k.a. your SEO strategist and web designer.

My passion is crafting websites rooted in strategy so you can put your focus where your heart is while we launch your dream website that shows up online.