SEO

Looking for SEO tips and strategies for your online service-based brand? We are sharing bite-sized and actionable SEO tips and strategies to help you get found online and start showing up where your clients are searching!

seo strategist and wordpress web designer, stephanie okeefe, walking up stairs in raleigh house holding laptop

Branding and SEO: How Brand Strategy Helps You Get Found (and Booked)

Have you ever treated SEO and branding like two totally separate items on your to-do list? One's the "get found on Google" thing, the other's the "make it pretty and ...
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Flat lay of a camera, keyboard, phone and notebook on a desk for optimizing website images for SEO

How to Optimize Images for SEO in WordPress

Images can make your website feel polished, personal, and professional. They help visitors understand what you do, break up long pages and blog posts, and make your site feel more ...
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Crawled – Currently Not Indexed? Here’s What It Means (And What to Do)

You wrote a great blog post. You hit publish. You waited for the traffic to roll in… and nothing happened. Then you open Google Search Console and see this message: ...
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seo planning workbook by southern creative

What Is Domain Authority (And Why It Matters for SEO)

Let’s be honest. Domain Authority sounds like one of those SEO terms that makes you want to quietly close the tab and pretend you didn’t see it. But if you’re ...
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Two business owners passing a document across a desk with a laptop, collaborating to earn backlinks

What Are Backlinks? (And How to Grow Them Authentically)

If you’ve ever Googled “what are backlinks” or “how to get backlinks,” you’ve probably seen advice that feels… a little outdated, overly technical, or kinda spammy. Buying links, joining random ...
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seo strategist, stephanie okeefe, typing on computer in home office in Raleigh, NC.

What Is an SEO Title?

If you’ve ever opened up your website settings and felt like SEO is a language written in a completely different dialect, this post is for you. Terms like title tag, ...
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Southern Creative writing SEO content for blog

How to Create an SEO Blog Post From Start to Finish

When it comes to content marketing, you might be wondering if blogging is worth it in 2026. The answer is yes! When you write SEO blog posts and write them ...
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How to Use FAQs for SEO

When most business owners think about FAQ sections, they’re thinking about convenience. Something to save time and answer functional questions like “what’s your turnaround time?” or “do you offer payment ...
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creating a site map on paper before submitting to Bing

How to Submit a Sitemap to Bing

When it comes to search engines, Google gets all the love. And that makes a ton of sense, because most of the time, people are using Google to search for ...
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Stephanie O'Keefe working on SEO strategy for client's website and writing on notebook in home office

What is Keyword Difficulty (and How to Use It to Boost Traffic)

You’ve probably heard the phrase keyword difficulty tossed around in SEO conversations. But what is keyword difficulty, really? And how can understanding it help you show up in Google search ...
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