The Midwest Marketer
brand strategy, design + guidelines
project overview
I had the joy of working with Amber from The Midwest Marketer to develop and design brand visuals for her boutique marketing company.
Amber came to me looking to create a brand aesthetic that was fun, professional, and empowering. She specializes in helping business owners break through the business ceiling and create new standards so it was only fitting we created a similar vibe for her brand.
Keep reading to see more details about the project and to see what Amber said about the branding process!
Let's Breakdown the Impact
What's your favorite part of your new branding?
Is it ok to say ALL OF IT?! Steph nailed my vision on the colors and fonts and brought the simple yet fun nature to life in my logos. The patterns are spot on with my style and vision and compliment everything perfectly.
Did we successfully accomplish your design goals?
YES! I love working with Steph and seeing her take the notes from our conversations and Pinterest board and bring them to life. She truly listened to everything I said I liked and pulled out all of the right elements from all of the inspo board into my branding.
How will this impact your business?
This updated look will help me launch my website with a cohesive, professional look! It will also bring all the elements of my business together now that I have colors, fonts, and logos that align with who I am and what I do.
The Visuals
