Fresh content, strategic SEO, and enticing opt-in opportunities are surefire strategies to consistently drive traffic to your website and keep your brand connecting with aligned clients. Practicing good housekeeping habits on your website – like keeping your site updated and secure and maintaining your Google Business Profile – can also help. If you’ve built a solid organic traffic strategy and are looking for an extra push to connect with even more potential customers, let’s talk about another proven way to get more site visitors: paid advertising!
How paid ads can drive traffic to your website
Paid advertising can be a super-effective way to introduce your ideal client to your brand, services, or latest products and offers. Not to mention, paid ads can generate site traffic much quicker than content-driven marketing plans. No matter which kind of online advertising you use to promote your brand, they essentially all have the same goal: connecting your brand with a tailor-made target audience.
There are three main types of paid advertising
When you think about paid ads, traditional display ads might be the first thing that comes to mind. But these days, many companies also turn to social media ads and paid search results to boost their brand’s identity and create website traffic.
Social media advertising
Social media advertising is ideal for getting your brand in front of a very specific and particular audience. Popular social media sites like Facebook, Instagram, and LinkedIn all have advertising programs that allow brands to promote posts or ads within the site or app’s interface. These ad services help your brand connect with niche audiences based on users’ profile information and data. Nowadays, almost everyone is on at least one social media platform, so you’re sure to find plenty of opportunities to reach potential clients!
Paid search results
Even if you’re knocking it out of the park with organic search results, paid search results advertising can help you stand out in a sea of competition for the same search terms. Once you narrow down specific keywords for your brand, search ads can grow your market share for those terms. When users type search terms into Google, their results are based on their exact words and intent. If your paid search keywords fall into this category, they’ll be displayed at the top of the page before any organic search results.
Display ads are the traditional advertisements you’re probably used to seeing on pages all over the internet as you scroll websites. Even though they’re the oldest form of online advertising, technology and algorithms have come a long way from the early days of the internet. Two popular ad services are Google Display Network and Facebook Audience Network. Google partners with brands to design and display ads on over two million websites and apps (like YouTube and Gmail), while Facebook employs the same targeting info used for Facebook ad campaigns to display ads on other websites and apps.
Which kind of paid advertising is right for my business?
Choosing the best paid advertising for your business all goes back to your ideal client profile! First, think about the person you’re trying to reach, and then ask yourself what steps they might take to find your product or service. You can also research where they’re most likely to spend their time online to figure out which social media platforms might be a good place to spend your advertising budget. SEO keyword research can also be useful – the exact keywords you’re counting on to send people to your site or blogs usually double as excellent paid search terms!
Along with intention, strategy, and valuable content, paid advertising can be a key part of your brand’s website traffic strategy. If you’re looking for a super-powered marketing push for your site or your next product launch, it’s a proven way to send more traffic to your site on a shorter timeline. Whether you choose social media, search results, or display ads (or a combination of all three), paid ads to reach your target audience with a laser-like focus.
Thanks so much for hanging out with me on the blog today! If you’d like to partner together to build a strategic WordPress site that will bring users to your site long after launch, I’d love to hear from you!
I'm the Founder & Creative Director behind Southern Creative. Taco-lover, a sucker for neutral color palettes, and completely in love with crafting websites backed with strategy so you can put your focus where your heart & expertise truly is.